Bud Ale — will AB’s brewmasters slip the leash?
Since the early 90s, the major brewers have made feints in the direction of the craft brewing movement — does anybody remember the all-malt Miller Reserve line, including their Velvet Stout? These excursions, while definitely in the right direction, have never really gone far enough, and have usually been short-lived to boot.
Still, they’ve done nothing to disabuse me of my idea that the brewmasters at AB, Miller (okay, SABMiller) and Coors (okay, Molson Coors) are real pros, and if the marketing and accounting let them off the leash, they could make a world class Bud (Coors, Miller) Stout.
Apparently Anheuser-Busch has filed for label approval of Bud Ale, due out in October. The label mentions Cascade hops and that it’s brewed “with barley from America’s Heartland,” although it’s not clear whether this will be an all-malt beer.
I’ll probably pick up a sixer when it rolls around in October, to see how it turns out. I’m not expecting too much, but maybe, just maybe, this time the brewmasters are getting to run a little freer.
Thanks to Seen Through a Glass.
EDIT: Read the last paragraph of this. Like I say, these guys are good — it’s just that making insipid beer is their job.